Identify your opportunities for repeat purchasing, upselling, and cross-selling. Because your existing customers have already made a purchase, they already know, like, and trust you. If you’ve provided a good experience, you’ve given them a reason to do business with you again should the need ever arise. It costs, on average, five times more to acquire a fresh customer than close an existing one.
Get personal and let your audience see where the magic happens and how you bring them the products or features they love with an office tour video. They can also be used to recap an event and encourage people to attend next year. The thing about these videos is that you don’t have to think about your content, it’s already there ready for you to capture on film. Everyone likes to feel appreciated and thank you videos are one way for your company to say thanks to your audience in a fun and memorable way. Sales and promo videos are a standard part of any video marketing strategy.
This means you shouldn’t stop marketing once they’ve made a purchase. Do you want access to 100s of marketing videos, resources, & best practices? Join CoSchedule Academy for on-demand, premium content.
To get started planning your email marketing strategy, check out this guide and template from HubSpot. By using this tool to add a pop-up widget to your website, you can start collecting email addresses of potential customers. From there, you can send out promotions and offers and convert them into paying customers. You can also implement any of these 24 conversion tools to help you optimize your website and use it to drive leads. Having a professional-looking website is among the most important assets you will create for your small business. This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you.
In other words, building an email list should be a top priority for your brand. As you talk to people about your small business, you need to convey who you are and what you do in a hurry. Partner with another local business to help promote both your brands. As a small business owner, you’re probably doing a lot of your marketing yourself, meaning you’re a strategist and graphic designer in one. If your small business is just starting to get off the ground, you need to let people know who you are and what you do. Your team just got back from a conference, and your brain is full to brim with new information and ideas. Before you launch into them all, use your attendance as inspiration for your next video.
When you imagine a customer searching for your product or service, what are they like? Creating a buyer persona that tells a story of your ideal customer can help you make a website that’s optimized for them. That’s why it’s a good idea to measure customer satisfaction and encourage customers to spread the word. As mentioned previously, delighting customers can have a big impact on your business, primarily in repeat purchases and word of mouth. If you provide a great experience, your customers will be more inclined to leave reviews, give testimonials, and tell their friends about you. Email marketing works best when you’re sending personalized, targeted emails. This begins with a customer database or customer relationship management system.
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